Montenegro Airlines Ltd. opens


For design of Graphic Standards Book.


Montenegro Airlines Ltd. calls all interested marketing agencies, designers, as well as all other individuals and groups of authors to submit their offers for the design of our Graphic Standards Book.

All information regarding this competition can be found on the company's official website:



To establish a complete book of standards for the development of a visual identity for the Montenegro Airlines brand. The book of standards shall include comprehensive guidelines for the development of a visual identity for the Montenegro Airlines brand.


The objective of the competition is to create a visual image that will, simultaneously, convey the company's modern approach to business, its competitiveness and its dedication to fulfilling the expectations of new customers, while honouring our tradition, which is respected by our valued, faithful clients.


In order to find the ultimate visual imagery for the company, Montenegro Airlines has decided to hold an open competition. Professionals and amateurs alike are welcome to submit your, no doubt, imaginative visions for our consideration. Group submissions must clearly state the name and contact information of the group's representative.


All submissions must be original works produced by the artist or artists. Previously published works or works sent to other competitions will not be accepted. The number of works submitted per participant is not limited.


Montenegro Airlines has a defined trademark and logotype.

It is required to define:

  • Colors CMYK, RGB, Pantone (must be Royal Blue)
  • Versions of Logotype: color, black-and-white, inverted, 3D
  • Uses of Logotype in different situations
  • Not allowed uses of Logotype
  • Typography for all documents


Submissions must include the simulation of logotype applications in electronic form for the following materials:

  • Letterhead,
  • Business Card (luxury, ordinary),
  • Invoices,
  • Envelopes,
  • Files,
  • Company's car,
  • Invitations (VIP, ordinary),
  • Air-tickets,
  • Bags,
  • Flag,
  • Writing pads,
  • T-shirts,
  • ID cards,
  • Sales agency building signage,
  • Aircraft,
  • Technical documentation,
  • Printed announcements,
  • Website,
  • Others, as the artist desires.


Works must be submitted by 1st December 2008, at 12.00 o'clock.
Works may be submitted by mail (address: Montenegro Airlines, Beogradska 10, 81 000 Podgorica, with the following wording: "Competition for the Graphic Standards Book – Do Not Open"), and by e-mail
The latest date on the postal seal on the envelope, in case the works are sent by mail, must be 01.12.2008.


1. Design: functionality, uniqueness, aesthetics
2. Price
3. Terms of development (It is possible to develop the Standards Book in segments)


The results of the Competition will be published at Montenegro Airlines website.


After the competition is completed, the winning artist is responsible for delivering the complete book of standards, containing detailed instructions, constructions and applications of the logo on all materials according to the company's request, in the agreed upon time period.


After the competition is completed, within 7 days of the date of the public announcement of the results on the company's website, the participants can ask for their works to be returned.


The winning artist shall assign the airline the entire copyright - the right to reproduce, the right to distribute, the right to communicate to the public, and the right to change and amend – all winning works.
The airline reserves the right to not declare a winner of this competition, if it concludes that none of the submitted works comply with its standards. In such a case the company shall not contract the development of the standards book to any of the participants.

- Download Logo here.
- Download the copy of Technical documents here.

Department for Marketing and Corporate Communication, Danijela Ivanović,, 00382 20 405-537, 405-538

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